This soap contains pomegranate seed oil that has long been recognized as extremely beneficial for your skin. Pomegranate seed oil is extremely high in Omega 5 and other fatty acids, anti-oxidants that are excellent for healing, anti-aging and wrinkle reduction. 65% of the fatty acids found in pomegranate seed oil is punicic acid which some studies show is an effective anti-cancer agent. Pomegranate seed oil works together with the extra virgin olive oil to moisturize your skin and is excellent for sensitive skin and for people with eczema, psoriases and sun damaged skin. Pomegranate seed oil has anti-microbial properties. To sum it up... it's great for your skin.